Posted on December 5, 2011 by WSI ePro
I’m sure we here at WSI ePro Marketing, the best internet marketing company in Thousand Oaks, aren’t the only ones that feel like the last month has gone by way too fast. Now that November is over and December and the holiday season is blowing by, it’s time to look back at the past month.
So here’s a roundup of what you may have missed at our internet marketing blog, Internet Marketing 101:
- Directing People and Customers to the Right Place. Part of our ongoing series, “Internet Marketing Basics,” this post talks about where you are sending your customers online. If you advertise, online or offline, are you sending customers and links to your homepage? Do you have a landing page? Where are they going and what do they see when they get there? So here’s a few steps and some advice about getting people to the right place on your website. (Read More)
- Is Your Website Mobile Friendly? Do you know how your website looks on a phone? On an iPad? Do you know how to check? In this guide, we run you through how to check if you site is mobile friendly, how to see how many people view your site on a mobile device and whether it’s worth it to create a mobile friendly version of your site.
- 5 Quick SEO Tips Working on optimizing your website for search engines? Our feature “5 Quick SEO Tips” gives you five fast, free SEO Tips.
This entry was posted in General, Internet Marketing and tagged internet marketing, internet marketing company, reputation management, reputation management company, Roundup, search engine marketing, Thousand Oaks. Bookmark the permalink.
Posted on December 2, 2011 by WSI ePro
If you’re a business owner with a nationwide company, or just a local business here in Thousand Oaks, CA, you may have heard the term “display advertising.” You may not have known exactly what it is, but know that it has something to do with online advertising. But I’m willing to bet you’ve seen a banner ad while surfing the internet. That right there is the most common form of display advertising online.
So for those of you new to online or just a business owner looking to know more about online marketing, you’ve come to the right place. In this post, we will help you understand what display advertising is. If you have any questions, or would like to set up a personal, free consultation, call Don at 805-262-2518. No automated tellers here, just personal, professional consulting based in Thousand Oaks, CA.
So What is Display Advertising?
The Internet Advertising Bureau has this definition for it: it is “a form of online advertising where an advertiser’s message is shown on a destination web page, generally set off in a box at the top or bottom or to one side of the content of the page.”
Display advertising originated in print, mainly in newspapers and periodicals. What does that mean? It means those banners that appeared in newspapers were the first form of display advertising. We won’t bore you with the history of all this print ads, but know that once the internet became more prominent, this meant there was more space for advertising. So basically, display advertising is just a form of online ads. The most common of course, is the banner ad.
Banner Ads: Friend or Foe?
Anyone that has spent any time online has probably (more…)
This entry was posted in Display Advertising, Internet Marketing, Internet Marketing Basics, Remarketing and tagged Display Advertising, internet marketing, internet marketing basics, internet marketing company, Thousand Oaks. Bookmark the permalink.
Posted on December 1, 2011 by WSI ePro
Now that one big holiday is over, and everyone is still digesting their turkey … let’s take a look at some fun search results and terms. The search engine geeks here at WSI ePro Marketing (flat out, the best Thousand Oaks internet marketing company), love to see how things like holidays affect search results and how people browse online and use search engines.
So with some help from the folks over at the Bing Search Blog, let’s take a look at some of the most used search terms and words over the Thanksgiving Holiday. And more importantly, those two crazy shopping days known as Black Friday and Cyber Monday.
Black Friday and Cyber Monday – Bing Search Spikes
I think you’ll find most of these make perfect sense, and some of them are laugh-out-loud funny.
- Names of Retail Stores – Like Target and Best Buy (naturally)
- Consumer Electronics including digital cameras and “electronics under $50″ (everyone loves a deal)
- Anything related to Toys like “learning toys” and “radio-controlled toys”
- Fashion related searches including “heeled clogs” and “little black dresses” (!!!)
- Shipping related searches like UPS and Fedex (gotta send those gifts somehow!)
- People also were prepping for Cyber Monday on Black Friday, with lots of searches about the Monday deals
On the Darker Side:
One search that spiked was “pepper sprayed shoppers.”
On the Lighter Side: Thanksgiving Bing Searches
There was a lot of Thanksgiving search spikes, but not the ones you’d think. Terms like “Adam Sandler SNL Turkey Song” and “Macy’s Thanksgiving Day Parade” were hot, showing people wanted to show their families something fun online.
This entry was posted in AdWords/PPC, Internet Marketing, Search Engine Marketing (SEM), SEO and tagged internet marketing, internet marketing company, just for fun, search engine marketing, search engine optimization, SEO, Thousand Oaks. Bookmark the permalink.
