Thousand Oaks COC Small Business Symposium

We here at WSI ePro Marketing, your Thousand Oaks Internet Marketing Company, are proud to announce that we will be doing a session at the Greater Conejo Valley Chamber of Commerce Small Business Symposium. The ePro Marketing session is on Thursday, April 5th from 1:15-2:45 and is under the “Track 2 Marketing” sessions:

Session Three: 1:15 – 2:45 p.m.
SoLoMo: How Social, Local and Mobile are Revolutionizing Internet Marketing
Can Social, Local and Mobile be used to boost your business?

Learn the changes in social marketing—how Google+ is challenging Facebook and affecting search engine optimization (SEO). Look at the changing nature of SEO for companies that have a local client/customer base. Discuss why, or whether, you need a mobile website. A hands-on session with Constant Contact will examine how the email giant is using email marketing to enter the social marketing arena.

Presenter: Don Phillipson, WSI ePro Marketing

Here are some more details about the event:

About the Symposium:

The Small Business Symposium offers three educational tracks: Procurement, Marketing and 2012 Business Trends. Each track features three interactive break-out sessions. Create a customized menu. Mix and match: You select sessions from any track. This business education opportunity brings you face-to-face with local experts to discuss new and relevant business information, to learn better business practices, and to continue your professional development in an intimate, productive setting. Free Wi-Fi available; please bring your laptop or tablet.

For More Information:

Download a PDF of the flyer or

Contact Kelli Lighthizer at:
805.370.0035
or email:
klighthizer@conejochamber.org

Have Questions about Internet Marketing? Call today!

CALL TODAY FOR A FREE CONSULTATION

805-262-2518

Resources – What is My IP Address?

A lot of people may try to implement their own internet marketing and internet marketing strategies on their own rather than calling the experts or talking to a consultant. This is all well and good and we encourage people to do things DIY (do-it-yourself). And anytime you need a hand, we’re here to help.

As you’re creating your internet marketing campaign, you may find that you need to know your IP address. For a lot of beginners, this may be all greek to them. However, there are a couple easy ways to find out your IP address.

First of all, what is an IP address?

IP stands for “Internet Protocol.” Basically the IP address is a set of numbers that indicates a computer’s location, just like a street address.

To Find Your IP Address:

There are a couple different ways. One you can go to the website whatismyipaddress.com, and find out your information there. Second, like any good search engine should do, Google will tell you your IP address if you do a search for “what is my IP address?” Pretty handy. If you’re a beginner at internet marketing this can be helpful, and even if you are an expert like the folks at WSI ePro Marketing, this can be a handy tool for all sorts of projects.

For more information about internet marketing or the internet in general, give us a call at 805-262-2518. We can chat about your needs or set up a free consulation. WSI ePro Marketing, your Thousand Oaks Internet Marketing Company is always here to help.

Google Introduces Bid-per-call for Adwords

Over at the Google Adwords blog, the team there announces a major addition to the already robust Google Adwords. They’ve introduced a feature called “Bid-per-call,” which works similar to bidding on keywords for ad placement. Instead of a bid for a click, you bid for a phone call. This may sound beneficial, or detrimental, or just plain crazy, but it’s coming out in the next few weeks.

Whether you run your PPC campaign yourself, or through an agency, friend or other method, we’re here to help. If you have any questions, or would like to set up a personal, free consultation, call Don at 805-262-2518. No automated tellers here, just personal, professional consulting based in Thousand Oaks, CA.

So What is Bid-per-call?

You can read more directly at the Google Adwords blog post, but here is a short snippet of what it’s about:

“Let’s say your business sees phone calls as a valuable lead source. You’re willing to pay up to $5 for a phone call and up to $1 for a click from a prospective customer who searched for “caribbean cruise” on Google search.

Today, a combination of your ad’s Quality Score and max cost-per-click (CPC) bid determine your Ad Rank, which influences your ad’s position. But with bid-per-call, your bid for phone calls and phone call Quality Score can directly factor into your Ad Rank, too. Higher ranked ads are more likely to be seen and can therefore generate more phone calls (and clicks, too).”

Internet Marketing Basics – Homepage Design

Are you a small business owner looking to get started marketing your business online? You’ve come to the right place. In this post, we will help you figure out basic website homepage design. If you have any questions, or would like to set up a personal, free consultation, call Don at 805-262-2518. No automated tellers here, just personal, professional consulting based in Thousand Oaks, CA.

Focus Your Internet Marketing

Internet marketing is such a vast topic, it’s hard to know where to get started. A lot of small businesses here buzz words like search engine optimization, SEO, pay-per-click and, sometimes on the advice of so called “internet marketing experts,” focus their online marketing on developing techniques (some might say tricks) to get their website ranked higher in search engine results.

The best rule is to not try and find the “magic key” or outsmart the people who create search engines and search engine algorithms. Instead, focus on what you can control: creating high-quality, interesting content that appeals to your customers, potential customers and audience.

Basic Homepage Web Design: Design for Optimization and Make it Easy to Use

There are some really simple, valuable things you can do to optimize your site. (more…)

Internet Marketing Basics – Google Places

Are you a small business owner looking to get started marketing your business online? You’ve come to the right place. In this post, we will help you get your business registered in Google Places. If you have any questions, or would like to set up a personal, free consultation, call Don at 805-262-2518. No automated tellers here, just personal, professional consulting.

One of the first places to get started online is to make sure your company is registered in “Google Places,” formerly known as “Google Maps.” Google Maps is still around, (more…)

What is Internet Marketing? – Part Two

Let’s Start at the Beginning. What is Internet Marketing?

Not all small business owners come from the same place. They do have varying areas of expertise. This includes knowledge of the internet. So if you’re new to marketing online, or the internet in general, we’re here to help you get started.

Last time in part one of our beginner’s guide to internet marketing, we talked about the definition of internet marketing. We also, gave a brief definition of some of the online tools that are available to you including Pay-per-click (PPC or Adwords), Search Engine Optimization (SEO), Mobile Marketing and Email Marketing.

This time (more…)

Download the Best SEO Resources For Free

The SEO (search engine optimization) and SEM (search engine marketing) landscapes are large and ever-changing. For a small business owner, it can be tough to know where to start or where to gain a foothold. At WSI ePro Marketing, your local Thousand Oaks internet marketing company, we want to help you get the basic information you need to start marketing your business online. (more…)