Is My Website Phone and Mobile Friendly?
November 30, 2011A lot of local businesses these days, perhaps even in our stomping grounds of Thousand Oaks, are wondering the same thing. Is my website mobile friendly? What does mobile friendly mean? Does my website show up on a phone or tablet/notepad?
Let’s say you’ve got a website (hopefully you do, if not, let’s talk). People find your website and/or business online through search engines. If you are in local search, they click your map link. If you are running an Adwords campaign, they click your ad.
Once they follow your link they go …. where? Nope, not a trick question. The answer is your website!
Now here’s the twist. What are they looking at your site on? A desktop computer? A mobile device? An iPhone? A tablet or iPad?
Right Now They Are More Than 5 Times As Many Mobile Devices As Desktop Computers
Did you know there are 400,000 Google Android activations a day? Pretty crazy right?
So yes, your business is online and can probably be viewed on a mobile device. But is your website user friendly? Don’t stress, we here at WSI ePro Marketing (The best internet marketing company in all of Thousand Oaks) are ready to help.
Here’s How To Check If Your Site is Mobile Friendly
First up, get your smartphone (iPhone, Android, etc.) and tablet/notepad (iPad, etc.) or borrow a friend’s. Then go to your website.
If your website is clean and simple, you will most likely have no problem viewing and using your website. But most likely, your site design does not fit with mobile. The upside is that a mobile friendly version of your site will improve your and your customer’s experience. And a mobile version more effectively drives sales and leads. Everywhere, across broad business categories, conversion rates are higher on mobile devices when compared to desktop computers.
But is Now the Time to Create a Mobile Version of Your Site?
Let’s say your website is really difficult to scroll and surf through on a mobile device. It may not be the time to have a mobile version designed and built. To figure this out, you first have to figure out how many people visit your site on a mobile device.
If your business gets no traffic through mobile, now is not the time to spend money designing a new version. But if half your customers go to your site on a phone, now is definitely the time to act.
Thankfully, this is really easy to find out. First, you’ll need to have Google Analytics installed on your site. (If you don’t have Google Analytics, get it now. It is free and your webmaster can install it quickly.
Log onto your Google Analytics account. On the left side, under “Dashboard,” click “Visitors.” Then click “Mobile” and then “Mobile Devices.”
This will tell you how many visitors came to your website using a mobile device AND which device they used. As a general guideline, if 10 percent or more of your visitors came to your site using a mobile device, it’s time to get a mobile version.
Would You Like More Information?
Our certified internet marketing consultant, Don Phillipson, is here to answer any questions. You can call anytime for information or to set up a free consultation.
