Social Media

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Let’s get one thing straight: We don’t encourage you to get involved with social media just because it’s a hot topic.

You’re a business owner. If you apply the same hard questions to social media that you do to the rest of your investments in your business, then one question should be top of mind: What’s the return on investment?

That’s the premise we start with. Devoting your time or your money to marketing through online social media channels should yield a good return on investment.

That return can take different forms. Lead generation. Online reputation. Branding. Or all of the above. All are valuable and worthwhile.

The next question is — where will your efforts take you?

We want to help you take your company to Brand Heaven. That’s where you generate leads, establish an impeccable online reputation and enhance your company’s image — its brand — all while creating passionate customers or clients who spread the word about how wonderful you are.

To do so, we focus on the Big Five social media channels, including your:

Blog
Facebook Corporate Page
Twitter Feed
YouTube Channel
LinkedIn Profile

There are other important considerations, too, including:

Which social media channel is right for my business?
What is a “web presence?”
Who creates the content for my web presence?
How do I determine return on investment?

 

 

YOUR COMPANY BLOG

Your company’s blog can be an integral part of your existing website, or it can be a separate website that links to your main website. Either way, your blog can be an invaluable part of your internet marketing efforts.

The marketing purpose of a blog is twofold: it helps you create loyal followers of your brand, and it contributes as a search-engine optimization (SEO) strategy.

Branding: A blog is an excellent method of building a brand image. It allows you to offer information free of charge to your customers and prospects. It allows your company’s personality to shine through by writing in an informal and engaging way. And it allows loyal customers to pass along information and links to your website — the ultimate word-of-mouth advertising.

SEO Benefits: A blog is also an effective means of search-engine optimization (SEO). By creating information loaded with key words, the fresh content is quickly recognized and cataloged by the search engine spiders — boosting organic rankings quickly. In addition, the blog should be loaded with appropriate links to your website.

FACEBOOK CORPORATE PAGE

Facebook corporate pages are becoming mini-websites in themselves. They are a great place to let the personality of your company really come to life. You can announce events and give people a behind-the-scenes look at your business.

Our job is to help you combine this approach with business goals. We make sure content on your Facebook corporate page contains the proper links to both your website and your company blog.

Keep in mind that the real value of these other elements of your online presence is that they function as integrated elements. As the old saying goes, their power is greater than the sum of their parts.

For more information or to set up a free consultation, call us at 805-262-2518 or email don@wsiepro.com at WSI ePro Marketing, your Thousand Oaks, CA internet marketing company.