The brilliant minds over at Google have just posted an great look at the evolution of the Internet search, search engines and how Google evolved from an idea into the giant it is today. Search engines, the basis of nearly all internet marketing, play such a big part in everyone’s internet experience, it’s a great look at how things of changed.
In the video, you’ll see:
Screenshots of the first Google search engine (It looked much different!)
Information about how Google incorporated Ads into what became Adwords
How Google incorporated other types of information besides web pages (like images, colors, etc.)
News Updates added into the search engine
Where in the search results do things like image results, etc. go
If you ever have questions about internet search, search engine marketing, SEO, Adwords or anything else related to online marketing or just plain ol’ questions about the internet in general, we’re here to help.
Google is constantly tinkering with their search functions, including Adwords. They have just changed the way Adwords ads are placed in their search results. The major change is that in some cases, ads are shown below search results rather than to the side. Google uses click-through rates and several different other indicators to find the best way to display search results and ads.
From the Google Adwords blog:
“Starting today, ads that have previously shown to the side of the results may in some cases appear below them. We dynamically optimize each search page, including its ads, to provide the best experience for our users.”
Although it seems like placing ads at the bottom of search results would not be nearly as effective as having them on the side, closer to the top, but all ads placed at the bottom performed better than ads on the side. This also provides a better user experience.
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If you have any questions about how this affects your Adwords account or campaign, call us at WSI ePro Marketing for a free consultation. 805-262-2518 or email firstname.lastname@example.org at WSI ePro Marketing, your Thousand Oaks internet marketing company.
Over at the Google Adwords blog, the team there announces a major addition to the already robust Google Adwords. They’ve introduced a feature called “Bid-per-call,” which works similar to bidding on keywords for ad placement. Instead of a bid for a click, you bid for a phone call. This may sound beneficial, or detrimental, or just plain crazy, but it’s coming out in the next few weeks.
Whether you run your PPC campaign yourself, or through an agency, friend or other method, we’re here to help. If you have any questions, or would like to set up a personal, free consultation, call Don at 805-262-2518. No automated tellers here, just personal, professional consulting based in Thousand Oaks, CA.
“Let’s say your business sees phone calls as a valuable lead source. You’re willing to pay up to $5 for a phone call and up to $1 for a click from a prospective customer who searched for “caribbean cruise” on Google search.
Today, a combination of your ad’s Quality Score and max cost-per-click (CPC) bid determine your Ad Rank, which influences your ad’s position. But with bid-per-call, your bid for phone calls and phone call Quality Score can directly factor into your Ad Rank, too. Higher ranked ads are more likely to be seen and can therefore generate more phone calls (and clicks, too).”
Some other advantages of the Bid-per-call feature are:(more…)
Are you a small business owner looking to get started marketing your business online? You’ve come to the right place. In this post, we will help you figure out what an Adwords Pay-per-click ad is, what all the parts of the PPC ad are and some of the benefits of running a PPC campaign. If you have any questions, or would like to set up a personal, free consultation, call Don at 805-262-2518. No automated tellers here, just personal, professional consulting based in Thousand Oaks, CA.
An Adwords Ad. What’s the Deal?
So you’ve decided to run an Adwords pay-per-click campaign. Let’s take a look at writing one of these suckers and what’s going on in one.
In the screenshot above, you will see an example of a PPC that we’ve run for WSI ePro Marketing, Your Thousand Oaks Internet Marketing Company. There are a few different parts to a PPC ad, so let’s examine them one by one.
1. Headline. This is your headline. This is the first thing a user searching for your product or service sees. It’s important that it’s relevant. Whatever keyword you’re using with the ad, you’re going to want to make sure that it’s in your headline. Otherwise a user will think that the ad is for something they’re not searching for. In this example, our keyword is “Internet Marketing.” Including spaces, you can have 25 characters in your headline.
2. This is your URL. This shows a user where he is going to go when they click your ad. However, what you see is not necessarily where you go. A lot of PPC ads send you directly to a product page, which might have a long, elaborate URL. You don’t want to confuse the user, so you’ll want to list your main site, but direct them to where you want them to go. You can have 35 characters for your display URL. You must use an extension (.com, .net, .org). It does not need any prefix.
3. Description. This is the meat of your ad. (more…)
Are you a small business owner looking to get started marketing your business online? You’ve come to the right place. In this post, we will help you understand what landing pages are and their basic design. If you have any questions, or would like to set up a personal, free consultation, call Don at 805-262-2518. No automated tellers here, just personal, professional consulting based in Thousand Oaks, CA.
What is a Landing Page?
Today we’re going to talk about the design of your landing page. What is a landing page you ask? (more…)