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Internet Marketing 101 –
Tips and Tactics from the Leading Thousand Oaks Internet Marketing Company


The Evolution of Search in 6 Minutes

Posted on by wsiepro

The brilliant minds over at Google have just posted an great look at the evolution of the Internet search, search engines and how Google evolved from an idea into the giant it is today. Search engines, the basis of nearly all internet marketing, play such a big part in everyone’s internet experience, it’s a great look at how things of changed.

In the video, you’ll see:

  • Screenshots of the first Google search engine (It looked much different!)
  • Information about how Google incorporated Ads into what became Adwords
  • How Google incorporated other types of information besides web pages (like images, colors, etc.)
  • News Updates added into the search engine
  • Where in the search results do things like image results, etc. go
  • Quick Answers in Google

We here at WSI ePro Marketing (the #1 Internet Marketing Company in Thousand Oaks) find all things search to be endlessly interesting. So this video was an especially great look at all things search.

If you ever have questions about internet search, search engine marketing, SEO, Adwords or anything else related to online marketing or just plain ol’ questions about the internet in general, we’re here to help.

CALL TO SET UP A FREE CONSULTATION

805-262-2518

This entry was posted in AdWords/PPC, Internet Marketing, Search Engine Marketing (SEM), SEO and tagged , , , , , , , , . Bookmark the permalink.

Adwords Introduces New Ad Placements on Google Search

Posted on by wsiepro

Google is constantly tinkering with their search functions, including Adwords. They have just changed the way Adwords ads are placed in their search results. The major change is that in some cases, ads are shown below search results rather than to the side. Google uses click-through rates and several different other indicators to find the best way to display search results and ads.

From the Google Adwords blog:

“Starting today, ads that have previously shown to the side of the results may in some cases appear below them. We dynamically optimize each search page, including its ads, to provide the best experience for our users.”

Although it seems like placing ads at the bottom of search results would not be nearly as effective as having them on the side, closer to the top, but all ads placed at the bottom performed better than ads on the side. This also provides a better user experience.

Want More Information? Call Today! 805-262-2518

If you have any questions about how this affects your Adwords account or campaign, call us at WSI ePro Marketing for a free consultation. 805-262-2518 or email don@wsiepro.com at WSI ePro Marketing, your Thousand Oaks internet marketing company.

This entry was posted in AdWords/PPC, Internet Marketing, Search Engine Marketing (SEM) and tagged , , , . Bookmark the permalink.

Google Introduces Bid-per-call for Adwords

Posted on by wsiepro

Over at the Google Adwords blog, the team there announces a major addition to the already robust Google Adwords. They’ve introduced a feature called “Bid-per-call,” which works similar to bidding on keywords for ad placement. Instead of a bid for a click, you bid for a phone call. This may sound beneficial, or detrimental, or just plain crazy, but it’s coming out in the next few weeks.

Whether you run your PPC campaign yourself, or through an agency, friend or other method, we’re here to help. If you have any questions, or would like to set up a personal, free consultation, call Don at 805-262-2518. No automated tellers here, just personal, professional consulting based in Thousand Oaks, CA.

So What is Bid-per-call?

You can read more directly at the Google Adwords blog post, but here is a short snippet of what it’s about:

“Let’s say your business sees phone calls as a valuable lead source. You’re willing to pay up to $5 for a phone call and up to $1 for a click from a prospective customer who searched for “caribbean cruise” on Google search.

Today, a combination of your ad’s Quality Score and max cost-per-click (CPC) bid determine your Ad Rank, which influences your ad’s position. But with bid-per-call, your bid for phone calls and phone call Quality Score can directly factor into your Ad Rank, too. Higher ranked ads are more likely to be seen and can therefore generate more phone calls (and clicks, too).”
Some other advantages of the Bid-per-call feature are: (more…)

This entry was posted in AdWords/PPC, Display Advertising, Internet Marketing, Resources and tagged , , , , , . Bookmark the permalink.

Internet Marketing Basics – Anatomy of an Adwords Ad

Posted on by wsiepro

Are you a small business owner looking to get started marketing your business online? You’ve come to the right place. In this post, we will help you figure out what an Adwords Pay-per-click ad is, what all the parts of the PPC ad are and some of the benefits of running a PPC campaign. If you have any questions, or would like to set up a personal, free consultation, call Don at 805-262-2518. No automated tellers here, just personal, professional consulting based in Thousand Oaks, CA.

An Adwords Ad. What’s the Deal?

So you’ve decided to run an Adwords pay-per-click campaign. Let’s take a look at writing one of these suckers and what’s going on in one.

Example of a PPC ad. What are the parts?

In the screenshot above, you will see an example of a PPC that we’ve run for WSI ePro Marketing, Your Thousand Oaks Internet Marketing Company. There are a few different parts to a PPC ad, so let’s examine them one by one.

 

1. Headline. This is your headline. This is the first thing a user searching for your product or service sees. It’s important that it’s relevant. Whatever keyword you’re using with the ad, you’re going to want to make sure that it’s in your headline. Otherwise a user will think that the ad is for something they’re not searching for. In this example, our keyword is “Internet Marketing.” Including spaces, you can have 25 characters in your headline.

2. This is your URL. This shows a user where he is going to go when they click your ad. However, what you see is not necessarily where you go. A lot of PPC ads send you directly to a product page, which might have a long, elaborate URL. You don’t want to confuse the user, so you’ll want to list your main site, but direct them to where you want them to go. You can have 35 characters for your display URL. You must use an extension (.com, .net, .org). It does not need any prefix.

3. Description. This is the meat of your ad. (more…)

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Paid search advertising (PPC)

Posted on by wsiepro

Okay, here’s a glimpse into what your basic internet marketing geek — that’s me — finds amusing.

We sit around our Thousand Oaks office and do our best to get our clients high up in the search results.

Paid search advertising — pay per click — is one way we help our clients.

So check out this rap video about PPC.

– Don Phillipson

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Internet Marketing Basics – Landing Page Design

Posted on by wsiepro

Are you a small business owner looking to get started marketing your business online? You’ve come to the right place. In this post, we will help you understand what landing pages are and their basic design. If you have any questions, or would like to set up a personal, free consultation, call Don at 805-262-2518. No automated tellers here, just personal, professional consulting based in Thousand Oaks, CA.

What is a Landing Page?

Today we’re going to talk about the design of your landing page. What is a landing page you ask? (more…)

This entry was posted in AdWords/PPC, Internet Marketing, Internet Marketing Basics, Website Design and tagged , , , , , , . Bookmark the permalink.

Major Change to Google Adwords and Phone Numbers

Posted on by wsiepro

Attention small business owners. If you run a Google AdWords campaign, you should know about some big changes coming.

It’s been pretty standard practice to run your phone number in the text portion of your AdWords ad. Now, Google is going to be changing how they handle phone numbers in the text.

The change involves the method by which Google will charge for a click on the phone number. (more…)

This entry was posted in AdWords/PPC, Internet Marketing and tagged , , . Bookmark the permalink.