Posted on November 17, 2011 by WSI ePro
Over at the Bing adCenter Blog, part of the Bing search engine, Jennifer Jones has some great advice about how to create and optimize your landing page. After all, your landing page is what a customer first sees. Whether it’s your landing page for your adCenter or Adwords PPC campaign, your web page optimized for a certain keyword or the page linked from your Social Media (Facebook, Youtube, Twitter) page, you’re going to want to put your best foot forward.
So What Are the Tips?
“Basics of Landing Pages:
- Be specific, be clear
- Clean and concise – bullets, small paragraphs
- Call to action – things that excite
- Branded, Certified, Trusted – positive words, feel comfortable and safe”
All of these things are FANTASTIC advice, and something we’ve been preaching at the WSI ePro Marketing (Your Thousand Oaks Internet Marketing Company) for a long while. Look, we keep saying it and it’s great advice. Your landing page should be something specific! You don’t want to direct people looking for a specific good or service to a generic homepage. You want a customer to instantly know they came to the right place. And then you want to make sure they see a BIG, CLEAR call to action.
Whether you’re online or offline, this is just good marketing. Don’t believe us? Believe the folks at Microsoft Bing.
Have more Questions about Landing Pages or Internet Marketing in general? Call today!
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805-262-2518
This entry was posted in AdWords/PPC, Internet Marketing, Search Engine Marketing (SEM), Website Design and tagged internet marketing, internet marketing company, landing page, search engine marketing, Thousand Oaks, website design. Bookmark the permalink.
Posted on November 3, 2011 by WSI ePro
Are you a small business owner looking to get started marketing your business online? You’ve come to the right place. In this post, we’ll discuss where you are sending you customers in your advertising, whether that is through internet marketing or traditional advertising. If you have any questions, or would like to set up a personal, free consultation, call Don at 805-262-2518. No automated tellers here, just personal, professional consulting based in Thousand Oaks, CA.
You Advertise. But Where Do You Send Customers?
Every business owner knows you have to advertise. So when you advertise, do you direct people to the homepage of your website? And we don’t just mean internet marketing. We’re talking about all kinds of advertising here, including online and traditional.
Flyers you pass out in your local area. Online advertising, including pay-per-click (PPC). Local newspaper ads and yellow book ads. So if you send customers to the home page of your site, they may not be taking the action you want them to take. What is your goal? I mean, your home page most likely gives a big picture, broad overview of your company and your services. However, your pay per click ad, or the flyer you distribute, or your ad in the local paper is probably a lot more specific: “15% Discount this Week Only!”
So Why Are You Directing People to Your Homepage? (more…)
This entry was posted in Internet Marketing, Internet Marketing Basics, Search Engine Marketing (SEM) and tagged internet marketing, internet marketing basics, internet marketing company, landing page, search engine marketing. Bookmark the permalink.
Posted on September 20, 2011 by WSI ePro
Are you a small business owner looking to get started marketing your business online? You’ve come to the right place. In this post, we will help you understand what landing pages are and their basic design. If you have any questions, or would like to set up a personal, free consultation, call Don at 805-262-2518. No automated tellers here, just personal, professional consulting based in Thousand Oaks, CA.
What is a Landing Page?
Today we’re going to talk about the design of your landing page. What is a landing page you ask? (more…)
This entry was posted in AdWords/PPC, Internet Marketing, Internet Marketing Basics, Website Design and tagged AdWords/PPC, internet marketing, internet marketing basics, internet marketing company, landing page, search engine marketing, website design. Bookmark the permalink.
