Is Email Marketing Still Effective?
Source: The State of Email Marketing by Campaign Monitor
Should You Be “Content Marketing”?
For a quick overview of what content marketing is all about, check out this video. What Is “Content Marketing,” Anyway? Content marketing just might be the digital darling of 2016. Actually, the components of content marketing have been around forever; the term is just a new, buzzier name for things we as marketers should have been doing…
Everything You Need To Know About Digital Marketing In Two Minutes
In the end, digital marketing is still advertising. That means the basic rules of advertising still apply. You identify your target market, craft a sales message directed to them, and then get your message out. With digital marketing, that means making sure your website is found in search results, you reach out with an email…
